Coaching for Founders and Executives

Close the gaps between your best days.

For founders and executives whose ambition is bigger than their internal capacity to execute on it.

The future you’ve planned for your career is significant, you just can’t get yourself to move towards it. Everything else keeps getting in the way.

What I believe

“Many founders and executives believe simply working harder will eventually bring their vision into reality. It won’t.”

The work gets finished, accomplishments pile up, and yet that original vision has fallen into the background.

They believe the next task, project, hire or client might be the one that feels meaningful again, but it never lasts. Before they can take a step back and look at what they’re doing and why, they’re needed somewhere else. The hard work continues, and they’re no closer to the life they envisioned.

Featured Case Study

Eliminated Multi-Day "Ruts" and Achieved a 30X Return on Investment

Ryan | Founder, Recruitment Agency

The Trap

Books, programs, 75-day challenges, 80-call days. None of it let him enjoy the business, and one bad deal cost him days.

The Shift

He worried coaching would flatten his highs. Instead, our work made the time between them shorter.

The ROI

One placement would cover the program. He landed several before we finished, and had his best year on record.

"I did the math: if I could use this to close just one extra client, the coaching more than paid for itself. It ended up paying for itself dozens of times over before we even finished working together."

See the full case study

I’ve worked with people from

How I work

Every person I work with is treated as an individual.

There’s no template. We start with you, and build everything around what you really want.

I speak plainly.

I hold you to a higher standard because I care about where you’re going. You’ll always hear what I actually see.

I find the hidden goal.

If you’re working hard but no closer to what you want, it’s likely you’re working towards a hidden goal you didn’t personally set.

I listen to how you think.

The patterns and beliefs behind your decisions usually matter more than the to-do list. I reflect them back so you can see them clearly.

We work inside your real days.

Change happens at your desk, on the call, in the hard moment. So that’s where we practice.

Curious about the neuroscience behind it? Read the science

5,000+coaching hours

Alex Dirdara and why I coach the way I do

For years, I was the client who didn’t quite fit. I invested over $100,000 in books, courses, workshops, coaches and therapists. Every one of them taught me something, and yet I rarely felt fully understood.

If you’ve ever left a session thinking the advice was good, but it wasn’t quite for you, I know that feeling well. It shaped everything about how I coach: I listen for the person in front of me, and build the work around them.

Today I bring over 5,000 coaching hours, from my years as a Director at Morgan Stanley to Toastmasters, peer mentorship groups and my own practice.

Read the full story

"In nearly 25 years at the firm, I don't think I've ever attended a training I wasn't forced to attend, outside of Alex's. He starts every presentation with the purpose and takeaway so you know exactly what you're getting out of it. If I missed a training and had to ask Alex to learn it 1-on-1, it always felt like the training was tailor-made for me and the way I learn best. There was a joke on our team for a time: when someone would ask 'are you going to that training?' the response would often be 'it depends, is Alex running it?'"

Anush

Director, Morgan Stanley

"In my time working with Alex, he always found a unique perspective that made trainings fresh and engaging. Alex took the time to focus on the audience, not just the content. He wasn't just a subject matter expert in his field, he was a subject matter expert in how to present the material. I always felt at ease when Alex was presenting because I knew how much care he put into considering and crafting his delivery."

Christy

Vice President in Data Protection, Financial Services Industry

"Alex has given me so many aha moments as well as translated complex neuroscience into practical advice that instantly clicked for me. You will definitely see things differently after working with him. I really feel like he's in my corner and has a lot to offer anyone seeking resilience and adaptability."

Zach

HR Generalist, Non-Profit Industry

"Years of meditation and regular coaching do not necessarily give you the actionable tools that empower you to become the new self moment by moment, Alex does. Warm but direct. Effective."

Victoria

Management Consultant (fCIO)

See Case Studies

Questions founders & executives ask before they start

Who is this for?

Founders and executives who are building something significant and have a clear vision of how they want their business, career or lifestyle to look.

What if I don’t have the time for coaching right now?

That’s the most common reason founders and executives wait, and usually the clearest sign this is for them.

If you’re always busy but no closer to the vision you started with, that’s the thing we’re here to fix.

How is this any different from other coaching I’ve tried?

Traditional coaching uses frameworks, personality tests and charts to box you into a process. The only framework here is you: how you think, how you see the world, and how you make an impact.

The best way to judge is to experience it for yourself on a free call. This is a free coaching call, not a sales call. You simply decide if you want to continue at the end of it.

Book a time →

What do I get from the free call?

I believe coaching has the capacity to transform the way you think about yourself, your business, your goals and your challenges.

The free coaching call is meant to give you that experience, whether or not you decide to keep going after. The goal is for you to return to your workday better off than before the call.

I don’t believe in sales calls or pitching. We’re simply finding out if it’s a fit for you.

For teams

Bringing this to your leadership team?

I also run workshops and training for teams and organizations.

Get in touch

Would you like some help building the capacity to match your ambition?

Let’s talk